Author Archives: paul.kovacs

About paul.kovacs

Kovacs is a pseudonym to protect my career and family. My name is globally unique.

What is Predictive Analytics?

Predictive analytics is a field of business intelligence, statistics and machine learning that has emerged from academia over the last decade or two.  It’s become the state-of-the-art method for analysing business data in real-time or otherwise for predictability of commercial … Continue reading

Posted in Machine learning, Multiple linear regression, Predictive analytics | Leave a comment

What is Machine Learning?

Machine Learning (ML) is a class of pattern finding methods that lies at the intersection of statistics and Artificial Intelligence (AI) and, algorithm-wise, represents the state-of-the-art of predictive analytics. ML methods include Artificial Neural Networks (ANN), Decision Trees (DT), Clustering algorithms and … Continue reading

Posted in Artificial Neural Networks (ANN), Machine learning, Prediction verification, Predictive analytics | Leave a comment

How Does MLR, the Simplest Predictive Analytics Method, Work?

MLR or Multiple Linear Regression, works by optimally combining all the predictor variables into a simple ‘weighted linear combination’. All that means is that we say our prediction (eg the chance a customer is going to switch away from you) … Continue reading

Posted in Data clean up, Multiple linear regression, Predictive analytics | Leave a comment

How Do We Start Using Predictive Analytics in Our Company?

At Antara PA we recommend, regardless of your company size, that you should talk to a predictive analytics specialist like us before purchasing advanced analytics and visualization tools or choosing an implementer. We can show you how predictive YOUR data … Continue reading

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Low-hanging Fruit of Predictive Analytics . . and Then the Rest

Most of the predictive power of predictive analytics comes after the all-important data clean-up and the application of a 1st-year uni stats method: Multiple Linear Regression (MLR). We’ll talk about what that is in another post, but for now, just … Continue reading

Posted in Data clean up, low-hanging fruit, Machine learning, Multiple linear regression, Predictive analytics, Uncategorized | Leave a comment

Why is Predictive Analytics Better Than Just Watching the Key Variables?

Sometimes it’s tempting to wonder whether all this predictive analytics is worth it, and instead, just watch your key variables. But here’s where the fallacy lays: it’s the subtle extra information in the other variables which can typically double your … Continue reading

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Do I Need to Understand Everything About Predictive Analytics?

The short answer is no, thank goodness. However, if you purchase expensive visualization and analytics tools you’ll probably want to put the effort in to get your money’s worth. So in that case you will want to become somewhat of … Continue reading

Posted in Legacy, Open source, Predictive analytics | Leave a comment