Category Archives: Data clean up

How Does MLR, the Simplest Predictive Analytics Method, Work?

MLR or Multiple Linear Regression, works by optimally combining all the predictor variables into a simple ‘weighted linear combination’. All that means is that we say our prediction (eg the chance a customer is going to switch away from you) … Continue reading

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Low-hanging Fruit of Predictive Analytics . . and Then the Rest

Most of the predictive power of predictive analytics comes after the all-important data clean-up and the application of a 1st-year uni stats method: Multiple Linear Regression (MLR). We’ll talk about what that is in another post, but for now, just … Continue reading

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